C for Copycat?

Tuesday, 17 August 2010 06:48
With much fanfare and chest beating, Cell C yesterday unveiled their new brand identity.
 
I'm not a designer so I'm going to steer clear of an in-depth commentary on the new logo from a visual perspective, but I have a few questions for them about the new pay-off line.
 
The new identity steers away from red, which no doubt will be taken up by Vodacom when they rebrand to Vodafone at some point in time. Probably a smart move. In a strange twist however, Cell C have come out with a new pay-off line, "The power is in your hands." Vodafone launched a new global pay-off line in the past 12 months as well: "Power to you."

Either this is Cell C trying to stunt Vodafone in some way (not sure why they would want to pick a fight with such a big global brand) or someone just wasn't doing their homework. Perhaps we'll see a legal battle over this one, who knows?

Whilst small brands have a right (and duty) to fight against the big global players, copying them is not the way to do it.
 

End of cheaper maize could signal higher interest rates in Africa

Tuesday, 17 August 2010 06:47
A long run of easing food prices in Africa helped by bumper harvests is ending, suggesting the continent's central banks may lift interest rates by the end of the year to stave off inflation.
 

African Green Revolution Forum meets next month

Tuesday, 17 August 2010 06:41
The African Green Revolution Forum (AGRF) will meet for the first time in Africa in Accra, Ghana in the first week of September 2010. Chaired by Kofi Annan, chair of the Alliance for a Green Revolution in Africa (AGRA), it is expected that African heads of state, industry representatives, the international donor community and farmers will meet to create an action plan on the acceleration of a Green Revolution in Africa. It is expected to be one of the continent's major gatherings of both public and private players to focus solely on agriculture development.
 

Russian grain export ban comes into effect

Tuesday, 17 August 2010 06:40
Moscow - A ban on Russian grain exports ordered by Prime Minister Vladimir Putin came into force on Sunday, with the government battling to keep down prices of basic foodstuffs amid a record drought.
 

A greener, cheaper solution for mines

Tuesday, 17 August 2010 06:35

MODERN hard-rock mining, says Douglas Barrows, was developed in the eighties. “That’s the 1880s I’m talking about, not the 1980s,” the Scottish grandfather adds with a grin.

 

SAB distribution 'inefficient for suppliers'

Tuesday, 17 August 2010 06:34

Centrally planned system benefits brewer's wholly owned depots, witness tells tribunal

 

Foreign buyers seek SA bonds

Tuesday, 17 August 2010 06:32
Offshore money is pouring into South African bonds, pushing the yield on the benchmark R157 to an 18-month low, according to Nedbank Capital head of strategic research Ian Cruickshanks.
 

Vehicle makers warn carbon tax will impact sales and prices

Tuesday, 17 August 2010 06:26

The National Association of Automobile Manufacturers of South Africa (Naamsa) accepts, in principle, the introduction of an environmental tax on new cars sold in South Africa from September 1, says Naamsa president David Powels.

 

Aspen to buy Sigma drugs arm

Tuesday, 17 August 2010 06:23

Melbourne - South Africa's Aspen Pharmacare agreed to buy the drug manufacturing arm of Australia's Sigma Pharmaceuticals for $804-million, or 39 percent more than Aspen earlier offered for the entire company.

 

Strike threat to car sector’s growth

Tuesday, 17 August 2010 06:13

VEHICLE industry workers’ strike against their employers would have devastating effects on SA’s car makers’ competitiveness and their ability to attract crucial foreign direct investment.

 
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